Performance Marketing
19 guides on performance marketing, written by the DashOps team.
Why Do Two Facebook Ads Reports Show Different ROAS? Time Zone, Window and Date Range Gotchas
Why Facebook Ads reports show different ROAS comes down to time zone, attribution window and date range. Here is how to find the mismatch and lock numbers.
What Is the Attribution Setting in Meta Ads and Which One Should Your Reports Use?
The Meta Ads attribution setting changes the numbers in every report. Learn which attribution window to use and how to standardize it for honest comparisons.
How to Reconcile Meta-Reported Conversions With Real Sales in Your Reports
Learn how to reconcile Meta conversions with real sales: a step-by-step method to match Meta ROAS to revenue and present an honest blended view in reports.
Pixel vs Conversions API for Reporting: Which Tracking Method Gives More Accurate Numbers?
Pixel vs Conversions API reporting: compare browser and server-side tracking, and learn why running both with deduplication gives the most accurate Meta numbers.
iOS Facebook Ads Underreporting: How Much You're Losing and How to Measure True Performance
iOS Facebook Ads underreporting from ATT undercounts conversions. Learn how to read modeled conversions and trend data to gauge true Meta Ads performance.
Facebook Ads Attribution Windows Explained: 7-Day Click vs 1-Day View and What They Change in Reports
Facebook Ads attribution windows explained: how 7-day click and 1-day view settings change your ROAS, and how to keep window choice consistent in reports.
Why Are Facebook Ad Conversions Lower Than Actual Sales? 7 Reasons and How to Reconcile Them
Facebook ad conversions lower than sales? Here are 7 reasons Meta undercounts conversions and how to reconcile Meta-reported numbers against real revenue.
Meta Conversions API Explained: How It Fixes Reporting Gaps in Your Ad Dashboard
Meta Conversions API explained in plain English: how server-side tracking recovers conversions the browser misses and improves Facebook ad reporting accuracy.
How to Calculate Break-Even ROAS for Your Store and Track It in a Dashboard
Learn the break-even ROAS calculation using your profit margin, set it as a target line, and track profitable campaigns in a Meta Ads dashboard.
Shopify vs Meta Ads Manager Numbers: Why Your Sales Reports Do Not Match
Shopify vs Meta Ads Manager sales never match exactly. Learn why the Facebook Ads discrepancy happens and how to report both numbers honestly in one dashboard.
What Is a Good ROAS for E-commerce Facebook Ads?
What is a good ROAS for ecommerce Facebook Ads? Learn how to calculate your break-even ROAS, set a real target, and track it against actuals in a dashboard.
How to Track Average Order Value From Your Facebook Ads
Learn how to track Facebook Ads average order value, why AOV belongs next to ROAS in e-commerce reports, and how a dashboard derives and trends it.
How to Report on Facebook Ads Purchases and Conversion Value
Facebook Ads purchase reporting made clear: pull purchase counts and conversion value into clean reports, explain where Meta's numbers come from, present to stakeholders.
E-commerce Meta Ads KPIs to Track: The Metrics That Actually Predict Revenue
The ecommerce Meta Ads KPIs that actually predict revenue: ROAS, purchases, AOV and cost per purchase, plus why adaptive dashboards beat vanity metrics.
Meta-Native ROAS vs Blended ROAS: What the Difference Means for Your Reports
Meta-native ROAS vs blended ROAS explained: why platform-reported and blended return differ, what each measures, and how to read your reports without overclaiming.
How to Track ROAS on Facebook Ads: A Practical Reporting Guide
A practical guide to Facebook Ads ROAS tracking: the formula, tracking ROAS by campaign and ad account, and period-over-period reporting that shows real change.
How to Report on E-commerce Facebook Ads Results: A Step-by-Step Guide
A step-by-step guide to ecommerce Facebook Ads reporting: turn raw Meta Ads data into a clear performance report covering ROAS, purchases, and AOV.
What a Performance Marketing Dashboard Should Actually Show You
What belongs on a performance marketing dashboard, what to leave off, and how the right view turns Meta Ads data into faster, better decisions.
Performance Marketing: A Complete Guide to Driving Results with Digital Advertising
Discover how performance marketing helps businesses increase sales, generate leads, and achieve measurable growth with data-driven digital advertising strategies.
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