Features
Reporting, campaigns and client reports in one dashboard
Each feature below says what it is for and which plans include it, from view-only reporting on Starter to building campaigns on Growth and Enterprise.
New sign-ups: 7-day free trial · Card required at signup · No charge until day 8
Campaigns
Skip the trip to Ads Manager
On Growth and Enterprise, pause, edit, duplicate and build from the screen you report from.
- Campaigns page:Every plan, view-only on Starter
- Building and editing:Growth and Enterprise
Campaigns · Acme Apparel
Last 30 days- $5,960 182 3.7x
Spring Sale
- $3,620 112 3.9x
Women 25 to 44, United States
- $2,080 66 4.1x
Video: Spring lookbook
- $1,540 46 3.6x
Image: Free shipping banner
- $1,720 86 4.6x
Retargeting
Create campaign
- 1Campaign
- 2Ad set
- 3Ad
- 4Review
Illustration with sample data.
- 1Campaign tree
- 2Bulk actions
- 3Review warnings
- 4Four-step builder
- 5Paused or live
Some things still need Ads Manager, for example conditional questions on lead forms.
Team access
Give access without giving away everything
Team members and client users see only the ad accounts you assign.
Main Admin · Fabrikam Agency
Only the Main Admin: billing, branding, share links and the company profile
- CA
Co-admin
Sees
All ad accounts - JD
Team member
Sees
Acme Apparel Globex Outdoor - KS
Team member
Sees
Contoso Studios - CU
Client user
Sees
Contoso StudiosSpend hidden Read only
Illustration with sample data.
Seats, including you
-
1
Starter
-
5
Growth
-
15
Enterprise
Feature list
Features by plan
22 features: what each one is for, what it does and which plans include it.
Reporting
5 features-
All ad accounts overview
Check every client's numbers on one screen.
Each ad account you switch on gets a block with its key numbers for the dates you pick and the change from the period before. Open a block to go to that account's full dashboard.
- Starter : included
- Growth : included
- Enterprise : included
-
Dashboards with a KPI customizer
Put the numbers you watch most at the top.
Every ad account has a dashboard of key numbers and trend charts, with the change from the previous period. Pin the numbers you care about and drag them into the order you want.
- Starter : included
- Growth : included
- Enterprise : included
-
Alerts in the app, Slack and Discord
Hear about a problem without watching the dashboard.
Alerts such as a failed sync or a Meta connection that needs reconnecting arrive in the bell, as desktop notifications while DashOps is open, and in Slack or Discord if you connect them. You turn each alert on or off.
- Starter : included
- Growth : included
- Enterprise : included
-
Breakdowns, top campaigns, spend pacing
See where the spend goes and whether you are on budget.
The dashboard's age, gender and placement breakdowns cover up to the last 30 days, and a top campaigns list ranks campaigns by spend, ROAS or leads. Spend pacing compares this month's spend with one monthly budget you set.
- Starter : not included
- Growth : included
- Enterprise : included
-
History
How far back DashOps loads your numbers.
When DashOps loads data from Meta it reaches back 30 days on Starter and Growth, and 12 months on Enterprise. New days keep being added after that.
- Starter: 30 days
- Growth: 30 days
- Enterprise: 12 months
Client reports
6 features-
PDF reports
A report you can send in one download.
Download a PDF for the dates you choose, with the key numbers, charts and your campaigns, ad sets and ads in one table.
- Starter : included
- Growth : included
- Enterprise : included
-
Scheduled client report emails
Send each client their numbers without doing it by hand.
Set up a weekly or monthly email of a client's key numbers once, and it goes out on schedule. Admins and co-admins set these up.
- Starter : included
- Growth : included
- Enterprise : included
-
Email digests
Get a summary of your ad accounts by email.
Pick the ad accounts you care about and get their key numbers in one email. Each person sets up their own, and Starter sends at most one a month.
- Starter: Monthly
- Growth : included
- Enterprise : included
-
Daily or weekly digests
Get that summary as often as you need it.
On Growth and Enterprise your digest can arrive every day, every week or every month.
- Starter : not included
- Growth : included
- Enterprise : included
-
Excel and CSV exports
Work with your numbers in a spreadsheet.
Download an Excel report with separate sheets for the overview, each day, campaigns, ad sets and ads. Export the campaign list and the breakdown cards as CSV files.
- Starter : not included
- Growth : included
- Enterprise : included
Campaigns
4 features-
Campaign tree with KPI columns
See every campaign, ad set and ad in one list.
Expand any campaign to its ad sets and ads, with up to 10 numbers of your choice as columns, plus search, a status filter and sorting. On Starter the page is view only.
- Starter : included
- Growth : included
- Enterprise : included
-
Create and edit campaigns
Build and change campaigns from the screen you report from.
A four-step builder covers the campaign, ad set, ad and a final review, and saves the campaign paused or live. Pause, resume, edit or delete campaigns, ad sets and ads, and act on several campaigns at once.
- Starter : not included
- Growth : included
- Enterprise : included
-
Duplicate and copy ads
Reuse what already works.
Duplicate a campaign or ad set with everything inside it, up to 60 campaigns, ad sets and ads in one go, or open a copy in the builder to change it before you save. Copy ads into other ad sets of the same ad account; every copy starts paused.
- Starter : not included
- Growth : included
- Enterprise : included
-
Audiences, pixels and Instant Forms
Build the audiences and lead forms your ads use.
Create custom, lookalike and saved audiences, see your pixels, Pages and catalogs, and build Instant Forms. Download the leads a form collects as CSV, Excel or JSON.
- Starter : not included
- Growth : included
- Enterprise : included
Team, clients and brand
7 features-
Seats, including you
How many people can work in your account.
Seats are for you and your team: 1 on Starter, 5 on Growth and 15 on Enterprise. Client logins are counted separately.
- Starter: 1
- Growth: 5
- Enterprise: 15
-
Scoped team members
Let each person work only on the clients they handle.
Invite team members and choose which ad accounts each one can see and work on. They do not see your other ad accounts, billing or branding.
- Starter : not included
- Growth : included
- Enterprise : included
-
Logo, favicon, colours
Make the dashboard look like your brand.
Add your logo, favicon and brand colours, and your team and clients see them across the dashboard.
- Starter : not included
- Growth : included
- Enterprise : included
-
Hide Powered by DashOps
Keep the focus on your brand.
Turn off the Powered by DashOps line in the dashboard footer that your team and clients see.
- Starter : not included
- Growth : included
- Enterprise : included
-
Own domain and sign-in page
Run the dashboard on your own web address.
Serve the dashboard from a domain you own, with a sign-in page in your brand.
- Starter : not included
- Growth : not included
- Enterprise : included
-
Reports from your own email
Send reports and digests from your own address.
Client reports and email digests are sent from an address on your own domain once you verify it. Invites and password resets still come from DashOps.
- Starter : not included
- Growth : not included
- Enterprise : included
Seat counts include you. Prices are on the pricing page.
See it on your own ad accounts
Connect Meta, choose your ad accounts and look around with your own numbers.
New sign-ups: 7-day free trial · Card required at signup · No charge until day 8